Bells of Steel x The Throwdown Series: Powering Performance
The Bells of Steel partnership represents more than just sponsorship, it's a shared commitment to strength, community, and accessible fitness. As the Official Equipment and T-Shirt Sponsor of the Throwdown Series, Bells of Steel is now behind every event on the calendar, Fraser Valley, Bow Valley, and Okanagan Valley, helping elevate the athlete and spectator experience at every stop.
Built for Athletes, Backed by Community
Founded in 2010, Bells of Steel began with a simple mission: provide high-quality strength equipment that's affordable and built for real athletes. What started with kettlebells sold out of a car trunk has grown into a globally recognized Canadian brand serving lifters across North America and beyond. Their focus has always remained the same, durable, versatile equipment that fits real training environments, whether that's a home gym, affiliate, or competition floor.
That same philosophy aligns perfectly with The Throwdown's mission: creating an inclusive, high-energy competition environment for athletes of all levels, at every event we run.
Official Equipment Sponsor: Raising the Standard Series-Wide
At every stop on the Throwdown Series, every lift, every rep, and every moment on the competition floor matters. That's why having Bells of Steel as the official equipment sponsor across FVT, BVT, and OVT is a game changer. Athletes will be training and competing on the same trusted gear from valley to valley, all season long.
Bow Valley Throwdown will get an extra first this season: Bells of Steel is bringing brand-new equipment to the floor, and BVT athletes will be the very first to put it to the test.
Official T-Shirt Sponsor: Wear the Experience
Beyond the competition floor, Bells of Steel is also bringing the Throwdown experience to life through exclusive athlete t-shirts at every event. As the official t-shirt sponsor of the series, they're helping athletes:
Take home a lasting memory of each event
Represent the Throwdown community beyond competition weekend
More Than a Sponsor
Bells of Steel isn't just providing equipment and apparel, they're helping shape the identity of the Throwdown Series. Their commitment to quality, accessibility, and community mirrors everything the series stands for.
As athletes take the floor across all three valleys this season, one thing is certain:
they'll be competing on equipment built by people who understand the grind.
Be sure to follow them online and check out their website.
