Bells of Steel x Okanagan Valley Throwdown: Powering Performance

The Bells of Steel partnership with OVT represents more than just sponsorship, it’s a shared commitment to strength, community, and accessible fitness. As the Official Equipment and T-shirt Sponsor of the Okanagan Valley Throwdown, Bells of Steel is helping elevate the athlete and spectator experience at every level.

Built for Athletes, Backed by Community

Founded in 2010, Bells of Steel began with a simple mission: provide high-quality strength equipment that’s affordable and built for real athletes. What started with kettlebells sold out of a car trunk has grown into a globally recognized Canadian brand serving lifters across North America and beyond. Their focus has always remained the same, durable, versatile equipment that fits real training environments, whether that’s a home gym, affiliate, or competition floor.

That same philosophy aligns perfectly with The Throwdown's mission: creating an inclusive, high-energy competition environment for athletes of all levels.

Official Equipment Sponsor: Raising the Standard

At OVT, every lift, every rep, and every moment on the competition floor matters. That’s why having Bells of Steel as the official equipment sponsor is a game changer.

Official T-Shirt Sponsor: Wear the Experience

Beyond the competition floor, Bells of Steel is also bringing the OVT experience to life through exclusive athlete t-shirts. As the official t-shirt sponsor, they’re helping athletes:

• Take home a lasting memory of the event

• Represent the OVT community beyond competition weekend

  
  

More Than a Sponsor

Bells of Steel isn’t just providing equipment and apparel, they’re helping shape the identity of OVT. Their commitment to quality, accessibility, and community mirrors everything the event stands for.

As athletes take the floor, one thing is certain:

they’ll be competing on equipment built by people who understand the grind.